Graphic design, defined as an art with a purpose, is a crucial element in the sales and marketing of products. It enables efficient communication with your graphic design team, who are critical components of brochures and logos. Graphic design uses visual compositions to solve problems and convey ideas through typography, imagery, color, and form. There’s no one way to use visual composition in graphic design; you can design these compositions with various types of graphic design. Our graphic designers at LLC Ajans’s graphic design unit can easily implement the necessary designs for your business. At LLC Ajans, we design visual identities, marketing and advertising materials, and examples of motion graphics design.

Graphic Design for Visual Identity

A brand is the relationship between a business or organization and its target audience. Brand identity can be defined as how an organization communicates its personality, style, essence, as well as memories, emotions, and experiences. At this point, visual identity design comes into play. Graphic design shapes the visual identity of the brand, displaying abstract qualities such as personality, style, and essence through images, shapes, and colors. The visual identity created by graphic design is considered the face of the brand. Graphic designers specializing in visual identity collaborate with brand stakeholders to create valuable attributes such as logos, typography, color palettes, and imagery that represent the brand’s identity. In addition to standard business cards and corporate materials, graphic designers develop a set of visual branding guidelines that define best practices for the brand and provide examples of visual branding applied across various mediums. These guidelines help ensure brand consistency in future applications. At LLC Ajans, we have successfully created the visual identity for Adroit Construction and Automotive by collaborating closely with brand stakeholders. Collaboration with brand representatives is essential in creating a visual identity.

Marketing and Advertising Graphic Design

Graphic design also plays a role alongside brands in the field of marketing and advertising. It helps brands effectively promote themselves and communicate better as users find visual content more engaging. Graphic designers collaborate with the marketing departments of brands to create designs for marketing strategies. They may specialize in specific areas within marketing and advertising. While graphic designs for marketing and advertising traditionally focused on print, such designs are increasingly used today, especially in content marketing and digital advertising. Examples of graphic design prepared for marketing and advertising include printed and digital brochures, email marketing templates, social media advertisements, posters and graphics, banners and retargeting ads, as well as creating visuals for websites and blogs.

Motion Graphic Designs

“Motion graphics” is a term used to describe designs that involve moving elements. It’s a relatively new specialization within graphic design that includes animation, sound, typography, imagery, video, and other effects used in online media and films. With advancements in technology and the dominance of video content in recent years, the popularity of motion graphics has rapidly increased. Examples of motion graphic design work include promotional videos, educational videos, and website animations. As an example, LLC Ajans’s promotional video for The Grand Mira Business Hotel showcases their expertise in motion graphics.